Friday, August 4, 2017

Sequined sneakers and ‘millennial pink’: 5 back-to-school trends to watch

The start of school is still weeks away, but many Americans have already begun their back-to-school shopping, according to the National Retail Federation. And this year, their shopping lists are longer — and glitzier — than in years past.

“Families are now in a state of mind where they feel a lot more confident about the economy,” said Matthew Shay, the organization’s president and chief executive. “With stronger employment levels and a continued increase in wages, consumers are spending more and we are optimistic that they will continue to do so.”

Families with school-age children are projected to spend an average $688 per child, while the total for college students is much higher. The average college student plans to spend $1,051 this year, and in addition parents say they will spend an average of $1,347 on supplies for college, according to a survey by Deloitte. Overall back-to-school spending is expected to rise 10 percent to $83.6 billion, according to the NRF.. . . more

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