Tuesday, August 22, 2017

Malls become models of reinvention to cope with closing stores

Image result for go karts in US mallsWith darkened storefronts pockmarking malls across the country, many are undergoing a dramatic makeover to become destinations for activities. They are adding attractions such as go-cart tracks and glow-in-the-dark indoor golf. Or they are morphing into hubs that offer a blend of offices, classrooms, apartments and shops, and modern town squares where community groups can convene.

It is "less about stores and more about experiences,’’ says Paula Rosenblum, managing partner of the retail advisory company RSR Research. Malls are becoming “centers of activity where people can come and actually find a reason to be there besides shopping.”. . . more

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