Monday, August 28, 2017

How Hollister Came Back From the Dead

Image result for hollister storeAfter years of being relegated to the back of the closet, Hollister has been reborn.

Though the heyday of the seagull logo is long past, the teen apparel brand with the California vibe has charged back into the mix, trying to turn things around for its struggling parent, Abercrombie & Fitch Co. The bird was once a stamp of approval for cool kids—until it wasn’t, and sales tanked. The broader demise of logo apparel didn’t help.. . . more

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