After years of being relegated to the back of the closet, Hollister has been reborn.
Though the heyday of the seagull logo is long past, the teen apparel
brand with the California vibe has charged back into the mix, trying to
turn things around for its struggling parent, Abercrombie & Fitch
Co. The bird was once a stamp of approval for cool kids—until it wasn’t,
and sales tanked. The broader demise of logo apparel didn’t help.. . . more