Tuesday, August 8, 2017

Fast-growing discount grocer expands analytics capabilities

Aldi has extended its partnership with Nielsen to gain more shopper and advertising effectiveness insight. 
Nielsen and Aldi announced an expanded multi-year relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Under the agreement, Nielsen will be Aldi's preferred data and analytics provider, covering the chains' nearly 1,700 stores in 35 states across the U.S.. . . more

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