“Fast pace is vital,” Hennes & Mauritz chief executive Karl-Johan Persson said in June as he signalled plans to ramp up the company's e-commerce growth in the face of increasing online competition. Analysts argue he isn’t being fast enough.
H&M and Zara-owner
Inditex disrupted the fashion industry with lightning-fast production,
trend-led products and a vast retail footprint. But today a new wave of
digital disruption is coming from e-commerce players like Asos, Boohoo, Zalando and Amazon, and the fast-fashion behemoths are being uncharacteristically slow to catch up.. . . more