An upcoming Pasadena, California location is the first to bear the Dunkin’ only branding, but will be the first of multiple locations included in the trial.
“While we remain the number one retailer of donuts in the country, as part of our efforts to reinforce that Dunkin’ Donuts is a beverage-led brand and coffee leader, we will be testing signage in a few locations that refer to the brand simply as “Dunkin’,” according to a company statement. . . . more