Chipotle Plans to Test a Type of Drive-Through Window in Ohio this Fall
Chipotle has pioneered much of the format of the modern restaurant with its cafeteria-style service, simple menu and fresh ingredients. For its next innovation, the company is taking a page out of fast-food playbook — the drive-through window.
Colorado-based Chipotle plans to test a drive-through window, or as it refers to it, “vehicular-pickup window,” at a store in Ohio this fall, according to the company’s recent earnings call with analysts. And while the company isn’t saying where in the state the test will be, there’s evidence to suggest it could be at a central Ohio store.. . . more