Monday, August 14, 2017

Bowling chain rebrands as ‘adult playground’

Kings Bowl America is rebranding to emphasize its culinary offerings and wide variety of entertainment as it marks its 15th anniversary and prepares to open a $7 million flagship venue in Boston’s Seaport District that’s billed as an “adult playground.”

The Wellesley company, formed by the Hub’s Lyons Group in 2002, is changing its name to Kings Dining & Entertainment. Since its first location in Boston’s Back Bay opened in 2003, Kings’ culinary direction has evolved from an “afterthought” with a handful of appetizers and pizzas to a 70-item, from-scratch menu that’s been one of the driving forces of its repeat business, Chief Operating Officer Josh Rossmeisl said.. . . more

No comments: