Monday, August 14, 2017

Applebee’s is done trying to win over millennials

Applebee’s says it’s made a mistake: It’s been trying too hard to be cool.

After years of working to brand itself as a modern millennial hangout, the family-friendly chain is reversing course. It’s bringing back all-you-can-eat specials and doubling down on discounts like its “2 for 20” menu. The chain’s parent company, DineEquity, is also bringing on a new chief executive and closing up to 160 Applebee’s and IHOP locations in a bid to boost profits.. . . more

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