Applebee’s says it’s made a mistake: It’s been trying too hard to be cool.
years of working to brand itself as a modern millennial hangout, the
family-friendly chain is reversing course. It’s bringing back
all-you-can-eat specials and doubling down on discounts like its “2 for
20” menu. The chain’s parent company, DineEquity, is also bringing on a
new chief executive and closing up to 160 Applebee’s and IHOP locations
in a bid to boost profits.. . . more