When you go to Amazon.com, what are you looking for? Products from
the brands you recognize, or perhaps just the cheapest ones—assuming the
ratings aren’t terrible?
After decades of selling products—and knowing exactly what people are
buying, and when they are buying it—Amazon has started cutting out the
middle-man by selling self-produced items. Through its AmazonBasics
house brand, it sells all sorts of small items, from iPhone chargers, to batteries, power strips—even foam rollers, backpacks and washcloths.. . . more