Friday, July 14, 2017

J.C. Penney jumps into $20 billion industry with in-store shops

J.C. Penney isn't playing around when it comes to toys.
The retailer announced it is opening toy shops in its 1,000 plus brick-and-mortar stores, and has already expanded its online toy assortment. The in-store shops will be located within the children's department, next to the Disney Collection displays, and will feature a wide range of items, from dolls and action figures to board games and arts and crafts, and such brands as Hasbro, Mattel, and Fisher Price. Many of the shops feature a play area where kids can try out select toys.. . . more

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