Friday, July 7, 2017

How generational differences influence path to purchase

Despite plenty of generational differences, there is one thing that shoppers of all ages put a priority on.
 
Customer service ranks as the number one factor that affects the purchasing decision across all age groups, according to research compiled by Alliance Data businesses. The research data was used to compile an infograph that introduces four personas of shoppers who were raised during different generations, and demonstrates how they shop.. . . more

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