Friday, July 28, 2017

Digital Gifting Solutions: Unlocking a blind spot in digital commerce

Consumers shopping for others bring different expectations and needs than those shopping for themselves. Until now, retailers have turned a blind eye to the enormous sales opportunities in digital gifting, which is estimated to represent $200 billion-300 billion in sales annually. Leading retailers and brands such as Macy’s, Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus, Coach, Lilly Pulitzer, Vera Bradley, and others have begun to embrace innovative, new digital gifting solutions and monetize the emerging digital gifting category. . . . more

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