Monday, July 24, 2017

Brick-and-mortar retailers feel Prime Day fallout

Prime Day 2017 was Amazon’s biggest event yet. But the shopping marathon took a significant toll on brick-and-mortar traffic.

This was according to an infographic from Sense360. The firm observed over 1.1 million visits during Tuesdays from March 7 to July 11 (excluding July 4), and during Amazon Prime Day, and compared results to the entire retail industry. The visits were segmented by people who did and did not have the Amazon app installed on their phones.. . . more

No comments: