Sephora continues to experiment with store formats, and this time it's going smaller.
The beauty retailer has opened a new concept, called Sephora Studio, on
Newbury Street in Boston, designed to provide a very customized
shopping experience, one that drives personal connections with
customers. At 2,000 sq. ft., it is the brand's smallest store in North
America, and features a variety of digital tools to optimize customer
experiences before, during and after their visit.. . . more