Monday, July 24, 2017

Beauty giant launches new store concept

Sephora continues to experiment with store formats, and this time it's going smaller.
The beauty retailer has opened a new concept, called Sephora Studio, on Newbury Street in Boston, designed to provide a very customized shopping experience, one that drives personal connections with customers. At 2,000 sq. ft., it is the brand's smallest store in North America, and features a variety of digital tools to optimize customer experiences before, during and after their visit.. . . more

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