Wednesday, July 12, 2017

Back-to-school shopping grows less predictable

Even back-to-school shopping is not what it once was. 
U.S. students may still go back to school around the same general time each year, but the timing of BTS shopping has changed in recent years, becoming less consistent and less predictable. That's according to the Back-to-School report from The NPD Group, which finds that BTS shopping is starting earlier and lasting longer. . . . more

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