Amazon announced this week it will offer its Prime membership, which gives consumers access to services including free shipping and Amazon-exclusive television shows, for $5.99 a month to consumers who are on government assistance programs. Prime usually costs $10.99 a month, or $99 per year. To qualify, customers must have a valid Electronic Benefits Transfer (EBT) card, which looks like a debit card. It is the card those receiving SNAP funds or cash benefits use.
Retail experts have said it seems to be an effort for Amazon to compete with Wal-Mart, which already has a large percentage of consumers on government assistance among its clientele. . . . more