Consumers are very excited about shopping at German discount grocer Lidl — even though they have never set foot inside one of the company's stores before.
Lidl's upcoming entry into North Carolina, South Carolina, and Virginia could remove $1 billion in local sales in the medium term, according to a report by global consulting firm Oliver Wyman which surveyed consumers in the three states cited above. It reveals that consumers are overwhelmingly excited about trying Lidl.. . . more