Monday, June 5, 2017
Some of Amazon’s own brands are becoming super popular online
Amazon laid the groundwork for a massive line of in-house brands when it launched the AmazonBasics private label in 2009. Seven-plus years later, that launch is paying dividends.
In batteries, for example, the AmazonBasics brand has become the most popular online, accounting for an estimated third of all digital sales in batteries as of last summer.. . .
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