With Q1 2017 data from BurgerFi, Five Guys, Habit Burger, In-N-Out, Shake Shack, Smashburger and Whataburger, a clearer picture of the burger wars takes shape.
In terms of market share, Whataburger is top dog, with 42% of all transactions. In-N-Out is a distant second at 26%, followed by Five Guys at 12%. Market share is not driven purely by number of stores — while Whataburger leads in share of transactions, it is only the second-largest chain in terms of the number of locations. Despite having the fewest locations (only 62), Shake Shack outpaced major players like Smashburger, which has nearly five times as many locations (346).. . . more