Tuesday, June 20, 2017

Blue Apron Pursues I.P.O. as Amazon Looms Over Industry

Even as Amazon’s $13.4 billion bid for Whole Foods threatens to shake up food retailing, Blue Apron, a New York-based meal-delivery service, is setting its sights on a stock market debut.

The service has begun pitching an initial public offering to raise as much as $586.5 million, joining a growing number of consumer-focused start-ups considering the public markets.

Yet its prospective investors are aware that Blue Apron is doing so as Amazon, the colossus of e-commerce, may be changing the nature of food shopping altogether. Analysts have speculated endlessly about what Amazon’s founder, Jeff Bezos, intends to do should he complete the blockbuster deal for Whole Foods.. . . more

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