Wednesday, June 21, 2017

Amazon’s latest fashion play: letting shoppers try on items before they buy them

Image result for prime Inc. announced it is testing a new perk for its Prime loyalty program members: Prime Wardrobe, a service that will let Prime members order fashion items online, try them on at home, then return anything they don’t like for free.

Consumers will see the Prime Wardrobe logo on more than 1 million items across women’s, men’s and children’s apparel with the retailer’s Amazon Fashion section. If they select at least three items, Amazon will ship the items for free and consumers have seven days to send back anything they don’t like for free. Shoppers receive a 10% discount if they keep three or four items and a 20% discount if they keep five or more items.. . . more

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