Despite a decline in the overall health & personal care (HPC), baby and grocery categories industry-wide, Amazon is grabbing double-digit wallet share.
This was according to the “Health & Personal Care” report from One Click Retail. The company uses a combination of website indexing, machine learning and proprietary software to estimate weekly online sales of individual SKUs on Amazon. The total HPC and grocery markets experienced declines of 1% and 10%, respectively in the first quarter of 2017 due to more consumers shifting away from brick-and-mortar and toward e-commerce for consumables. That said, Amazon’s sales of consumables in the HPC, baby and grocery groups saw double-digit growth for the period.. . . more