Despite the many sales that showrooming has afforded Amazon over the years, the retailer surely doesn't want to become a victim going forward.
In an effort to protect itself against the practice, the online giant was granted a patent that avoids this very scenario. Called “Physical Store Online Shopping Control,” the patent prevents brick-and-mortar retailers from leveraging technology in their own stores that would stop shoppers from comparing prices of in-store merchandise to competitor’s products online, according to TechCrunch.. . . more