Monday, May 15, 2017

Target’s New Online Strategy: Less Is More

Shoppers leave a Target store in Chicago in November. After issuing a profit warning for the year, the retailer is rethinking its digital strategy.Target Corp. expects to get more with less. The Minneapolis-based retailer, under pressure after issuing a dismal profit warning for the year, has passed on potential acquisitions to focus on improving in-store sales and online margins.

The shift comes as competitors like Wal-Mart Stores Inc. are investing heavily in e-commerce operations, snapping up companies to help diversify their offerings. Target, meanwhile, has revamped some e-commerce projects, cut ties with digital partners and walked away from prospective deals, according to people familiar with the talks.. . . more