Wednesday, May 3, 2017

Staples Revamps Marketing in Bid to Shed Retail-Industry Baggage

Image result for staples delivery businessStaples Inc. is overhauling its marketing as part of a high-stakes pivot away from what it was built on -- selling low-priced office supplies at big stores.

The rebranding campaign kicks off next week with nationwide television commercials in which stores are nonexistent and products are only shown in passing. There’s no mention of discounts either.
Instead, the spots star and extol office and building managers as they fix copy machines, clean up spills and restock the breakroom -- all with the help of Staples’ delivery business.. . . more

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