The “Amazon effect,” or the impact of digital on traditional retailing, is forcing retailers to step up their game.
As retailers strive to incorporate new services to satisfy shoppers both in-store and online, their first priority is adding services to compete with the promise of free shipping.
Seventy-five percent of online shoppers are “greatly impacted” by free shipping when they make purchase decisions — no doubt due in large part to the Amazon effect, according to the “2016 Home Delivery and Final Mile Services Report,” from AlixPartners.. . . more