Monday, May 1, 2017

New women’s fashion brand looks to expand

A brand new women’s contemporary apparel and accessories brand with a French aesthetic is moving fast out of the starting gate. 
Avec Les Filles (French for “with the girls”) has opened a 1,200-sq.-ft. in-store shop at Macy’s Herald Square flagship in New York City. The brand, which launched in February 2017, has opened nine in-store shops at Macy’s to date, with upcoming ones planned for Macy’s stores in Chicago (State Street), Los Angeles (South Coast Plaza) and San Francisco (Union Square). Another 40 full shops and more than 100 front-line shops are in the works.. . . more

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