Monday, May 22, 2017

Forever 21 is bringing its new beauty boutique, Riley Rose, to malls

Pedestrians in front of a Forever 21 store in New York.Teen clothing retailer Forever 21 is making moves to gives its shoppers a better overall experience in stores.

Riley Rose, what's considered Forever 21's own "beauty boutique," is being rolled out at 13 GGP regional shopping center locations, creating an innovative brick-and-mortar concept, the two announced on Friday.

Ten Riley Rose stores will open before the end of this year, and three will open in 2018, according to the retailer and its real estate landlord.. . . more

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