Wednesday, May 3, 2017

Facebook tests mobile retail rewards feature

Facebook has added a Facebook Rewards feature in its mobile app, allowing users to scan a personalized QR code to achieve benefits when they purchase items at participating brick-and-mortar stores, TechCrunch first reported.

The social media giant told TechCrunch it has been running a “small test” of the feature in recent months to help the participating businesses to better connect with their customers. The customer benefits come in the form of discounts that can be used at the stores, or loyalty program bonuses.. . . more

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