Friday, May 12, 2017

Europe’s Fashion Brands Expand in U.S. Even as American Stores Close Doors

Shoppers walk in front of an H&M store in New York in November. The Swedish retailer is one of the European brands expanding in the U.S. market.European retailers hungry for growth are pushing deeper into the U.S., with some using the overexpansion of their American counterparts as a chance to pick up consumers and prime locations.

“We’re not in all the malls we want to be in yet,” said Nils Vinge, head of investor relations for Swedish fast-fashion retailer Hennes & Mauritz  AB. “There is still opportunity for physical stores.”

H&M opened a net 16 new stores in the three months to Feb. 28, bringing its total number of U.S. stores to 484. Competitor Zara, the Inditex SA-owned fast-fashion chain, also continued to grow its American presence, opening a net 10 stores through 2016, bringing its U.S. total to 78 as of Jan. 31.. . . more

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