Monday, May 1, 2017

As Retailers Race to Close Stores, a Web Startup Is Opening Them

Greats, an online sneaker brand, tested out a temporary store in Brooklyn.While many retailers are scrambling to close storefronts, one internet upstart is opening them—but for just a few months at a time.

Greats, an online sneaker brand founded in 2013, plans to open at least 10 locations over the next two years by signing short-term leases ranging from three months to one year.. . . more

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