Already with 1,600 U.S. stores, Aldi’s internal studies show its prices are 21 percent lower than its lowest-priced rivals, including Wal-Mart Stores Inc, according to Chief Executive Jason Hart. He plans to maintain that gap going forward.
strategy, previously unreported, centers on adding more private-label
goods, which are a retailer's in-house brands, to win over
price-sensitive customers, and a massive expansion to further disrupt a
U.S. grocery sector that has seen 18 companies go bankrupt since 2014.
plan calls for spending $1.6 billion to expand and remodel 1,300 U.S.
stores, and open 400 new stores mainly in Florida, Texas and on both
coasts by end of 2018.. . . more