Thursday, April 6, 2017

Why Costco Loves Store Sales: You Try Shipping a Tub of Mayo

Image result for costco shoppersCostco Wholesale Corp., which built an empire selling products in bulk, hasn’t felt the need to transfer that winning strategy online.

“We want to get you into the store because you’re going to buy more,” Costco’s finance chief Richard Galanti said last month when asked during the company’s earnings call about its e-commerce growth. Costco attributes much of its success to the treasure-hunt atmosphere it creates in its 725 stores by cycling through new products to spur impulse purchases.. . . more

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