Costco Wholesale Corp., which built an empire selling products in bulk, hasn’t felt the need to transfer that winning strategy online.
“We want to get you into the store because you’re going to buy more,” Costco’s finance chief
said last month when asked during the company’s earnings call about
its e-commerce growth. Costco attributes much of its success to the
treasure-hunt atmosphere it creates in its 725 stores by cycling through
new products to spur impulse purchases.. . . more