Thursday, April 13, 2017

Sportswear retailer looks to grow with new platform

J.McLaughlin is in a growth phase. Armed with a new cloud-based retail platform, the chain can more efficiently execute its plan. 
The Brooklyn, New York-based retailer is a specialty apparel chain that operates 115 stores and an e-commerce site. In November 2015, private equity investment firm Brentwood Associates acquired a majority stake in J.McLaughlin, and in July 2016, former Ralph Lauren executive Mary Ellen Coyne came aboard as CEO. 
Upon joining the company, Coyne made known she planned to accelerate the company’s growth across all channels of distribution, by both increasing the current retail footprint and investing in the company’s marketing efforts online and offline.. . . more

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