Tuesday, April 4, 2017

'Same-Store Sales' Is Retail's Increasingly Irrelevant Metric

The retail industry has used “same-store sales" (or "comparable store sales”) as a key indicator of a retailer's health for decades.

While it remains to be seen whether retail traffic declines will last forever, most traditional retailers will struggle to grow physical store sales in the face of the significant and inexorable shift to online shopping. With few exceptions, so-called "omnichannel" retailers are experiencing flat to slightly down brick-and-mortar revenues while their e-commerce business continues to grow 10-20%. The mostly moribund department store sector points to this new reality. . . . more

No comments: