Wednesday, April 19, 2017

Not just a fad: Pop-up stores shore up rough retail real estate market

As department stores shutter locations across the country, brands are reconsidering what the purpose of a physical store should be.

With the look and feel of the store changing, long-term leases for retailers are becoming less common, as brands look for more flexibility: The average length of a retail lease has shrunk to five years, down from 20 years in 1991, according to commercial real estate services firm CBRE. Pop-up shops and temporary experiential retail spaces are becoming increasingly appealing.. . . more

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