South Moon Under, the on-trend fashion retailer which carries a variety of contemporary brands, will open its first stores in the South in April, with locations at Ponce City Market, Atlanta, and Avalon, Alpharetta, Georgia. In the fall, the company will open a store at Shops Around Lenox, Atlanta.
South Moon Under plans to open more than 20 stores by 2019, with locations in Florida, Alabama, North Carolina, South Carolina and parts of the Midwest. The expansion marks South Moon Under's first foray into growing its presence as a nationally recognized retail brand beyond its existing 24 East Coast and Mid-Atlantic locations.. . . more