To create a strategy for the merged company, Ahold Delhaize looked at the strengths the companies had developed over their combined 280 years of operation, including customer relationships, products, innovation and logistics and coupled that with “the broader external trends we see developing across the world and in our markets.”
One trend is consumers’ continued focus on value, he said.
“That is not only driven by an increased budget-consciousness in the wake of the economic crisis; being frugal is the new normal and it is easier than ever to compare prices online,” Boer said.. . . more