Apple announced on Tuesday a program called "Today at Apple" that will schedule programming and classes at Apple stores around the US.
The goal is to make the Apple store a place to spend time in, and build "community," Apple's head of retail Angela Ahrendts said in an interview broadcasted on CBS This Morning.
"A lot of the big online guys have said they’re opening stores. Amazon’s investing in stores. Google’s investing in stores. Starbucks figured it out, you know? Being a gathering place. Right? ‘Meet me at Starbucks,'" Ahrendts told CBS.. . . more