Tuesday, March 21, 2017

Why Kohl’s CEO Still Thinks Having More Stores Is Better

Image result for kohl's small storeKohl's is struggling with declining sales (comparable sales fell 2.4% last year and haven't risen meaningfully in any year since 2010) and shrinking shopper traffic. But it's betting big that maintaining a plentiful fleet of stores is what will save the day. Its argument: Stores support e-commerce, offer suppliers an appealingly wide distribution and keep the retailer top of mind.

Here's the twist: While Kohl's isn't closing stores, hundreds of them will be made smaller.. . . more

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