Thursday, March 30, 2017

The Reimagining of Cumberland Farms

Cumberland Farms, a convenience store fixture in New England and central Florida for half a century, once fielded more than 1,000 stores. Today it has pared down to 600 stores as it transforms itself from a strip-center and gas station dairy store to a chain of freestanding, modern C-stores providing food service and gasoline, along the lines of Quik Check and Wawa.
 
Fran Sheflin, Cumberland Farms’ director of planning and construction, recounted the family-owned chain’s decade-long journey of rebranding, reimaging, and remodeling at Chain Store Age’s 53rd annual SPECS conference.. . . more

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