Tuesday, March 7, 2017

Study shows influence of online on apparel sales

Apparel dollar sales across women, men, and children grew by 3% last year, reaching $218.7 billion, according to the NPD Group. 
 
The industry had positive overall performance with growth in most categories — a boon for apparel, since it has struggled to exceed 3% sales growth since 2013, as significant gains in select consumer and retail segments were offset by declines in others.
 
The growth of online shopping, which was underscored during and immediately following the holiday season, was one of the most highlighted retail shifts of 2016. In 2011, online represented only 11% of total U.S. men’s, women’s, and children’s apparel sales, but in 2016 that number rose to 19%, data revealed.. . . more

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