Tuesday, March 21, 2017

Menswear retailer to focus on marketing, digital in 2017

Destination XL Group is slowing store growth to invest in e-commerce and enhanced marketing that includes a return to television advertising.

The retailer said it is taking a measured approach to fiscal 2017, and will slow new store growth while investing in marketing and digital. It expects to open 19 DXL retail stores and one DXL outlet store in fiscal 2017, while closing 16 Casual Male XL retail stores and three Casual Male XL outlet stores.. . . more

No comments: