Friday, March 17, 2017

McDonald's, late to mobile ordering, seeks to avoid pitfalls


McDonald's self-service kiosks are seen in a prototype restaurant housed in a warehouse in Chicago's West Loop area, in Chicago, Illinois, U.S., March 1, 2017.  REUTERS/Lisa BaertleinMcDonald's Corp has begun testing its long-awaited U.S. mobile ordering app, with the goal of avoiding the kinds of service hiccups that have haunted digital debuts by companies such as Starbucks Corp.



McDonald's sees mobile as a way to win back customers after four straight years of traffic declines, but the project is not without risks.. . . more

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