Retail experts say prolific use of social media is driving the rapid success of some teen retailers, and causing the quick demise of others. Teen brands have also been among the slowest to close their brick-and-mortar stores and grow their websites.
In the last 18 months, Aeropostale, with 800 stores, Pacific Sunwear,
with nearly 600 stores, and American Apparel, with 273 stores, have all
filed for bankruptcy. . . . more