Despite the growth of online shopping, brick and mortar presence is still critical to success.
"Retail stores are not dead. The retailers who continue to embrace change in their business models will be well positioned for today and in the future," said Shelley E. Kohan, vice president of retail consulting at RetailNext. "Before the internet, it made sense for brands to expand their physical presence into new and underserved markets, but with digital shopping behaviors firmly established, many brands in the United States are crippled with too many stores and too much space. It's critical for stores to be reinvented in order to blend seamlessly with a brand's established digital touchpoints.". . . more