On March 7, Edward Stack, CEO and chairman of Dick’s Sporting Goods, announced the company is dropping 20% of its brand offerings. This news is part of a larger redirection for the sporting goods retailer, one designed to optimize its inventory for increased sales.
The obvious strategy to drop low performers and cater to top-selling brands is in motion. But at a closer look, something more may be at play. This move may address some more subtle challenges brick and mortar retailers have been battling, including consumer boredom and weak inventory selection compared to online. For Dick’s, a natural byproduct of expanding the footprint of its top-performing brands and lifting the profile of their private labels will be a feeling of exclusivity for consumers.. . . more