
Despite several attempts
to break into the $800 billion grocery industry and almost a decade in
the business, Amazon has struggled to entice shoppers en masse to
buy eggs, steaks and berries online the same way they have flocked to
buy books, tablets and toys.
"Online
grocery is failing," said Kurt Jetta, chief executive of TABS Analytics,
a consumer products research firm. Only 4.5 percent of shoppers made
frequent online grocery purchases in 2016, up just slightly from 4.2
percent four years earlier despite big investments from companies such
as Amazon, according to the firm's annual surveys.. . .
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