Friday, February 17, 2017

Why The Retail Store Is Not Dead

total-retail-imageThe magnitude of disruption over the last decade is indisputable — as evidenced by ongoing rounds of store closures including several new rounds in 2017. Does the future of shopping belong to e-commerce? Actually, no. In fact, many retailers are heralding a new retail ecosystem.

PwC’s latest report, “The New Retail Ecosystem: From Disrupted to Disruptor,” celebrates the physical store as a key retail component — a combination of physical, digital and complementary service offerings to attract and retain today’s mercurial shoppers. This means consumers can expect immersive, seamless, brand-defining experiences across all channels, regardless of where they shop. . . . more

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